Are you still waiting for cheese?

You may be surpried by the title of my article. Well, I am just referring to the book by Dr. Spencer Johnson entitled: “Who moved my cheese?”

The author compares finding cheese to acquiring one of the following:

material goodies
enjoyment of good health
spititual development
As long as cheese is there, we do not pay too much attention to it. We don’t wonder where it came from, what state it is in. What happens when cheese disappears? How do we cope? How do we react to changes?

In any business you cannot keep on doing things in exactly the same way if circumstances change and what worked two years ago, does not work now.

You may be still working, but may not be productive.

“If you don’t change, you can become extinct.”

The sooner you let go of the past, the sooner you will find a new cheese. New cheese means new opportunities.

People are often afraid of changes. At the same time they are afraid if “old stuff” no longer works. This is the situation we face now: redundancies can be compared to cheese that has been moved, taken away. These, who started looking for a new one (new oppportunity), will find their new cheese (e.g. using internet to work). Hems (one of the characters from the book) will be left with nothing…

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    About jojo68

    Internet entrepreneur, physicist as a profession; I love reading and learning foreign languages. Very interested in space, black holes and extraterrestrial life;
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